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Video duration: 289 seconds Deepa Maran, Group Manager of Technical Services at Digital Brand Expressions, discusses some common issues that impact websites' ability to rank well for their target keywords, including user navigation coding, site registration requirements, URL parameters, Robots.txt and utilizing Google Webmaster Tools. Related: 301, crawling, engine, google, indexing, parameters, redirects, robots.txt, search, tools, url, webmaster |
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The Great SEMPO Debate NYC - Linkbuilding Posted by: DBESEM
Video duration: 296 seconds Marc Engelsman from Digital Brand Expressions attended the SEMPO New York Working Group's debate on the merits of in-house vs. agency SEM management. Here is a clip from the debate touching on the subject of linkbuilding. Related: building, engine, link, linkbuilding, marketing, search, sem, seo |
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Search Marketing ROI and Budget Allocations Posted by: DBESEM
Video duration: 135 seconds Marc Engelsman, VP of Client Programs & Services at DBE, speaks here about the recent SEMPO State of Search Survey's findings on what areas marketing dollars are being poached from in order to fund search marketing initiatives and the ROI marketers are reporting for their search marketing efforts along with other initiatives. Related: marketing, roi, search, sem, sempo, seo |
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SEO Link Building Posted by: DBESEM
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MICHELLE 2 Posted by: DBESEM
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Helping Search Engines Understand Your Site Posted by: DBESEM
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Reporting & Scorecarding - Benchmarking Posted by: DBESEM
Video duration: 67 seconds Marc Engelsman talks with the audience at SMX East on October 8, 2008, on the topic of reporting and scorecarding for search marketing. In this clip, hear Marc discuss the importance of benchmarking in order to manage expectations Related: benchmarking, east, marketing, metrics, reporting, scorecarding, search, seo, smx |
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Reporting & Scorecarding - Keyword Search Frequencies Posted by: DBESEM
Video duration: 54 seconds Marc Engelsman talks with the audience at SMX East on October 8, 2008, about reporting & scorecarding for search marketing. In this clip, hear Marc discuss the need for search frequency reporting Related: east, frequency, keywords, marketing, metrics, reporting, scorecarding, search, sem, seo, smx |
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Case Study in Proactive SERM Posted by: DBESEM
Video duration: 30 seconds Niki Fielding speaks to the SMX East Audience on October 6, 2008 about proactive search engine reputation management. In this clip, she shares a case study for PTS Data Center Solutions Related: engine, management, reputation, search, seip, serm |
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Niki Fielding Speaks at SMX East Posted by: DBESEM
Video duration: 50 seconds Veronica "Niki" Fielding speaks about proactive search engine reputation management at the SMX East show October 6, 2008 Related: east, engine, management, marketing, pr, reputation, search, seip, serm, smx |
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Reporting & Scorecarding - SEO & Paid Search Trends Posted by: DBESEM
Video duration: 82 seconds Marc Engelsman speaks to the SMX East audience on October 8, 2008, on the topic of reporting and scorecarding for search marketing. In this clip, hear Marc discuss reporting trends across organic and paid search campaigns. Related: east, marketing, metrics, paid, reporting, scorecarding, sea, search, seo, smx |
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Niki Fielding Speaks at SMX West Posted by: DBESEM
Video duration: 26 seconds Ms. Fielding discusses strategic use of digital outposts as part of a search marketing program. Related: digital, marketing, media, outposts, search, sem, seo, social |
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Search Engine Reputation Management Posted by: DBESEM
Video duration: 67 seconds Niki Fielding speaks to the SMX East audience on October 6, 2008 about how SEO, Paid Search and Social Media fit into a proactive search engine reputation management strategy Related: east, management, media, paid, reputation, search, seo, smx, social |
